Google is a 25-year-old company, and the internet as we know it today is roughly over 30 years old. But this week, something happened that shook the entire tech world. On one hand, Microsoft made a big announcement at its Build event, and on the other hand, people on Twitter and the internet started asking, "What to do now? Quit the job?"
Some people tweeted: "Bye Bye Hollywood! Stop watching movies, now AI will do everything in 5 seconds."
But the real question is: Where is the fire? I'm not talking about the fire from the movie Pushpa, this is the Pushpa 2 fire — which will burn, flare up, and could possibly change everything.
Why are Google and Microsoft focusing only on AI now?
Today, small startups, individual developers, and content creators are challenging big companies like Google, Microsoft, and OpenAI in the AI era. There is also pressure from the stock market: "Do something new!" That's why if you've seen Google I/O or Microsoft Build, one thing was the main focus — AI... AI... AI...
Google is saying: "We have brought AI agents!" They will handle your work from GitHub to other places. And Microsoft has launched MCP (Microsoft Copilot Platform), which will go to the web, pull data itself, and give answers to users.
What is MCP by Microsoft?
MCP by Microsoft is a platform aimed at delivering data directly from websites to AI agents — without making the user visit the site. This means the user will get answers without visiting any blog, article, or forum. These AI agents will read website content, summarize it, and serve it directly to the user.
How AI is threatening online content creators
The real fire is where creators make content. The internet we all depend on is built through content creators. People write blogs for free, make tutorials, and answer questions on platforms like Stack Overflow and Reddit.
But when AI agents read all this and directly provide answers to users — no one will visit blogs or websites. Are AI agents stealing content? This question is on every content creator's mind.
And when traffic stops coming, creators won't benefit from ads, affiliate marketing, or sponsorships. So the answer to Why AI is reducing blog traffic in 2025 is — AI has taken away the reason for people to visit.
Will AI replace websites in the future?
If AI gives everything without any websites, why will people search manually? Will AI replace websites in the future? This is not just an assumption but a real threat every digital creator is facing.
Bloggers, educators, open-source developers — the situation is becoming increasingly challenging for all.
Is AI killing the open internet?
Is AI killing the open internet? This has become the subject of a major debate. The internet was free, democratic, and knowledge was accessible to everyone. But when AI provides summarized content, people don't go to the original sources anymore.
When traffic doesn't go to the source, that ecosystem breaks down. The question arises: is this AI's democratic use or is it becoming a monopolistic model?
The return of “Embrace, Extend, Extinguish”?
Microsoft has been accused before of this strategy: first adopt a technology (Embrace), then modify it (Extend), and finally destroy the original model (Extinguish).
When Microsoft bought GitHub, the open-source community was alert. Now, with models like MCP by Microsoft and the NL Web protocol, people are wondering — Are AI agents stealing content? and Is AI killing the open internet?
Should you be worried about this?
Absolutely. Because when you go to learn something new, read blogs, follow articles and guides — you depend on the creators who make this content.
If their incentives disappear, the impact of How AI is threatening online content creators will not be limited to them but will reach the entire society. When no new deep content is created, chatbots will just repeat old things. The answer to Why Google and Microsoft focus only on AI now is simple: competition and survival — but the cost is borne by the entire internet ecosystem.
In the end, the purpose of writing this blog is only to create awareness. We all need to think — if AI takes everything, what will remain for the creators?
Conclusion
Will AI replace websites in the future? Is AI killing the open internet? Why AI is reducing blog traffic in 2025? Only the future will give answers to all these questions. But one thing is certain — How AI is threatening online content creators is not just a warning, it's already happening. The question is, are we ready to respond?
