New software features with iOS 19
The iPhone 18 Pro will launch with iOS 19, which is reported to have Apple intelligence and AI-powered features .
Some of the key features are as follows:
AI-powered battery management mode - Mark Gurman reports to Bloomberg that iOS 19 will have a special AI mode that will maximize battery life by analyzing your usage patterns .This means that the phone will decide on its own which apps to reduce power consumption, thereby increasing charging and running time. The feature is intended for models like the ultra-slim iPhone 17 Air (which will have a smaller battery), but it will work on all devices.
Charging time on lock screen - Gurman's report also says that the iOS 19 lock screen will now tell you how many minutes it will take for your iPhone to fully charge .The feature was previously hidden in the iOS 18.2.1 beta, and now it will finally ship. Many battery-related AI things will fall under the purview of Apple Intelligence.
User interface changes - iOS 19 is also expected to see design changes. The report mentions "big changes to the interface" and fewer glitches. Look for new widgets or layouts in shaded settings and notifications, and Apple will try to deliver a more polished experience. Beta testing will be run for review before launch.
Apple intelligence features - Apple has said that more features will come to the Apple Intelligence platform with iOS 19, including text generation (Siri improvements), photo editing suggestions, workout tips, all of which could be smarter (though the report mentions a greater focus on battery). Still, Apple's AI push will remain - such as improvements to Siri and Translation, or built-in generative AI for certain tasks.
Possible Pricing and Configurations
There is no official information on pricing yet, but here are some guesses:
Configurations - iPhone 18 Pro rumors suggest that the base model will have 12GB of RAM (as discussed above) .Storage options usually include 256GB, 512GB, and 1TB variants, so this can be expected as well. The 256GB/12GB RAM base configuration could be a benchmark. Like Harshari, higher storage (512GB, 1TB) will see a price jump. There could also be new options in colors like Matted Black, Blue, etc.
Price in India - iPhone rates in India remain high every year. A rumor site had tipped the base (512GB, 12GB RAM) price of the iPhone 18 Pro Max at ₹1,69,990. If this is the price of the 18 Pro Max, then the iPhone 18 Pro (base) price in India could start at around ₹1,29,990. (Earlier Pro models used to come at base ₹1.2-1.3 lakh). But keep in mind that this is just speculation. Apple also has plans for inflation and global price hikes - a report says that Apple may increase the price of the 17 series to justify the new features. So the iPhone 18 Pro could be priced slightly higher to give tough competition. Nothing is confirmed about the iPhone 18 Pro price in India yet, just know that it will be premium.
Configuration-wise - Since the Pro Max is the high-end variant, the base model of the iPhone 18 Pro will come with 256GB of storage, followed by 512GB/1TB options. There could be single SIM (NanoSIM) + eSIM, or dual eSIM support. The colour could be black, silver, blue or even a metallic shade.
Launch date speculation
No official date has been announced yet, but all leaks point to a launch in autumn 2026. Ming-Chi Kuo reveals roadmap that iPhone 18 Pro models and a new foldable iPhone will arrive in the second half of 2026 (around September 2026) . Ross Young also says that the iPhone 18 Pro will be announced in September 2026. After that, the standard iPhone 18 and a new iPhone 18e will arrive in 1H 2027 (around March 2027). This is a new change for Apple - previously all models were launched simultaneously, now in two stages. It is also rumoured that the launch events will be the traditional September 2026 WWDC keynotes, perhaps Apple's own special event or a virtual event. But teasers could start between July/August. iPhone enthusiasts around the world are eagerly waiting for the month of September again.
iPhone 18 Pro vs iPhone 17 Pro
iPhone 17 Pro has not yet been officially launched, but let's compare the leaks:
Face ID and Design: iPhone 17 Pro (if under-display Face ID is delayed) will probably have a notch/dynamic island, while iPhone 18 Pro will have a very small pinhole cutout. That is, the edge-to-edge view of the screen will be clearer in the 18 Pro.
Camera: The main camera of the iPhone 17 Pro will be fixed aperture, but the iPhone 18 Pro will have variable aperture If the 17 Pro also has a periscope lens (5x) .
Then the 18 Pro can also offer better optical zoom than that (or at least make it better). The latest sensor (PD-TR) of the 18 Pro will surpass the 17 Pro (Sony sensor) in wide-angle and ultra-wide, which could offer better dynamic range than the 17 Pro (Sony sensor).
Processor: The iPhone 17 Pro will use the Apple A19 Pro (expected TSMC 3nm), while the iPhone 18 Pro will have the A20 Pro (2nm) chip . This means the 18 Pro should get an upgrade in both speed and efficiency.
RAM and Memory: Both (17 Pro and 18 Pro) are expected to come with 12GB of RAM .which is great for multitasking. Storage options are the same on both (256/512/1TB).
Software: The 17 Pro will come with iOS 18, but the iPhone 18 Pro will have iOS 19 pre-installed. This means the 18 Pro will immediately get AI features and the new UI, which the 17 Pro won't have initially.
Release timeline: The iPhone 17 Pro will launch in September 2025 like every year, the iPhone 18 Pro in September 2026. Apple may be testing new ideas in the gap between the two.
Overall, the iPhone 18 Pro will be a bigger upgrade than the 17 Pro, as it answers old questions: removing the notch, upgrading the camera in a new way, adding AI features, etc. iPhone 17 Pro users who don't want to return may want to upgrade to the 18 Pro.
Apple fans' expectations and market impact
Apple's dedicated fans expect something special in every new iPhone, and for the iPhone 18 Pro too, reasonable features are expected along with the price. There are some important things from the market point of view as well:
Features justify the price: Bloomberg/WSJ has reported that Apple is considering raising the price with the 17 series, but will justify it by adding new features and design changes .In the 18 Pro too, fans will feel that the more money they pay, the more new they will get (eg AI camera, under-screen Face ID).
Expectation of Apple Intelligence: Many fans expect that the Apple intelligence demo and the promises shown in the AI demo will now be seen in the real iPhone as well. Meaning voice commands and generative tasks, or AI filters in the camera, they would like to see some such features. If these come in the iPhone 18 Pro, then Apple loyalists will definitely be happy.
Impact on competition: Chinese brands launch iPhones early, Apple plans to launch in phases to fill this gap. If the iPhone 18 Pro comes on time and with strong features, it will help Apple in the global smartphone wars. Apple is gaining ground in markets like India: India will become Apple's third largest market by 2026 and sales could grow by ~20%. Local demand for flagships like the iPhone 18 Pro will also increase.
Market share - This is a crucial time for Apple. The iPhone 16 series was well received in India, and Apple is also planning to manufacture iPhones in India. If the iPhone 18 Pro has all the features right, it could attract users from the competition (Android phones). An article in Business Standard says that India is growing rapidly (growth of premium smartphones).With a strong phone like the iPhone 18 Pro, Apple's market share will improve in India and globally.
Fans are excited: Every rumor is being discussed in the tech community (like threads on Reddit, tech YouTubers, etc.). If the iPhone 18 Pro turns out to be this great in real life, Apple stores and online lines will be full. Fans are hoping that Apple will make the most "smart" device instead of the most "expensive" device. If the iPhone 18 Pro lives up to their expectations, we might see record sales again.
Conclusion
As per the leaks so far, the upcoming iPhone 18 Pro is a very advanced phone - it promises a lot of upgrades from design to performance. Features like under-screen Face ID, pinhole display, variable aperture camera, a new super-fast A20 chip, and the powerful C2 modem indicate that Apple is bringing a "next-generation" revolution. Also, the user experience could be improved even further with iOS 19's AI-powered features. Tech-savvy Indian users are eagerly waiting for this one, as on one hand, prices are being managed through government-backed local production, while on the other hand, premium technology is expected. Of course, these are all rumours - the final confirmation will come in September 2026 under the Apple banner. Until then, judging by the iPhone 18 Pro leak, it looks like Apple is once again going to take a big leap forward in its flagship. Now we all wait to see what Apple's "latest Apple iPhone" of 2026 brings with it!